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Customer Experience: Summing Up 2014

Maz Iqbal

You are the person confronted with coming up a course of action to deal with what is so and bring about the desired outcome. What is the course of action that you’d take? Because it occurs to me that this concrete example illustrates the course of action that many have taken regarding Customer Experience challenges-opportunities.

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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

I am clear that folks in business care about customers. Of course it matters! I invite you to consider that there is world of difference between ‘caring about’ employees and ‘caring for’ the person to whom you have given the label employee. Does this difference matter?

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

Freedom to flex resources to capitalize on opportunities and course correct. The path to developing a customer journey map is littered with obstacles. Gather external research that’s relevant to your market. Interview customers, analyze data from your systems, and gather analytics on web traffic, and more.