Remove Course Remove Customer Engagement Remove Customer Philosophy Remove Marketing
article thumbnail

Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

I am clear that folks in business care about customers. Of course it matters! I invite you to consider that there is world of difference between ‘caring about’ employees and ‘caring for’ the person to whom you have given the label employee. Does this difference matter?

article thumbnail

Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. We would see impressive strides in customer engagement and customer retention. Freedom to flex resources to capitalize on opportunities and course correct.