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Customer Experience: Summing Up 2014

Maz Iqbal

Customer Experience: What Is The Default Setting? Why is that the floor at Paddington Station did not facilitate one of its primary roles: enable passengers (customers) to walk about easily, freely, quickly (if need be) around the railway station? My hypothesis, is that insufficient attention-consideration was given to the customer.

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Tales of Customer Experience: The Good, The Bad, And The Ugly?

Maz Iqbal

giffgaff, as a matter of course, sends extra SIMs to members. The starting point for customer-centricity is authentic care for one’s customers. In so doing, these folks will make it easy and enriching for customers to do business with that organisation. What a waste of my, the customer’s, time.

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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

I wish to distinguish between ‘caring about’ and ‘caring for’ Let’s start with the realm of Customer. Caring About Customers v Caring For The Customer. I am clear that folks in business care about customers. Now, let’s turn our attention to caring for the customer.

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

While this wise quote may have come from the unlikely lips of Drake (award-winning hip-hop artist for the uninitiated), it couldn’t more accurately describe the importance of Customer Success (CS). In fact, it’s also a solid place to start answering the question of what is customer journey mapping. PUT THE “PRO” IN PROACTIVE.