Maru Group

AUGUST 13, 2019

These leading companies are moving away from having a Chief Marketing Officer in an effort to have a more interconnected relationship with the consumer. In their model, as insights departments mature, they become increasingly strategic, take a leadership role and prove the return on investment in their efforts. .

Handbook 40

Handbook Marketing ROI Return on Investment 40

Qualtrics

FEBRUARY 20, 2021

Tamara also says she consumes one glass of milk a day. Learn more in our handbook of survey question design. Although John and Selma drink the exact same amount of milk a day, they provide very different answers because they interpreted the word “glass” differently. Download Now.

ROI 26

ROI Marketing Handbook Insurance 26

Magellan Solutions

DECEMBER 10, 2019

In fact, based on a survey commissioned by RightNow and conducted by Harris Interactive , 73% of consumers trust a brand that has friendly customer service representatives. It is for this reason that companies invest in customer service. . Never miss a single call again with customer service outsourcing.

Customer Service 98

Customer Service Contact Center Multi-Channel Social Media 98