Connections Customer Expectations Touchpoint Tourism 
Alida
JANUARY 5, 2018
CMOs now have a mandate to improve the customer experience (CX), and a big part of this includes optimizing ad spend and reinvesting in high frequency, emotionally rich, connected experiences. Despite these predicted changes, disruptions and trends, for CMOs it’s still about striving to understand the customer. CX goes mobile.
ECXO
APRIL 13, 2023
However, there is also an opportunity here for companies to develop tailored customer experiences that resonate with domestic and international customers. Experiences rooted in great design and emotional connections, which drive adoption, loyalty and advocacy. What do customers expect? And not just in Europe.
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