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Measuring Retention and Marketing ROI

SuiteCX

Especially if a loyalty program is part of your strategy. Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge. For programs with a loyalty currency (e.g.

ROI 100
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Measuring Retention and Marketing ROI

SuiteCX

Especially if a loyalty program is part of your strategy. Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge. For programs with a loyalty currency (e.g.

ROI 100
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Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit. The world has moved on.

Loyalty 52
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Best Employee Engagement Software & Tools

ProProfs Chat

Following this trend, employee engagement has quickly become a popular metric to gauge work satisfaction, employee productivity, and, eventually, business growth. . So how do you ensure your employees are engaged at work, and low productivity is never a reason for worry? What is Employee Engagement Software?

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How to Create Perfect Live Chat Customer Experience

ProProfs Chat

Offer a Survey for Feedback on The Same Channel. Achieve High Satisfaction Through Customer Engagement. Because live chat is the most active source to convert prospective leads into hardcore sales , so losing out on a valuable opportunity to engage them is just not acceptable. This makes engagement far more personal.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. T he best grocery programs worldwide. Sameness even extends to discounting.