Who Really Leads Customer Experience: What Happens When Confusion Strikes
Customer Bliss
MAY 10, 2017
Guest post by Blake Morgan, Customer Experience Futurist, Author, Speaker. For a customer experience program to be effective, the most senior leaders at the company must take ownership of the program. Worldwide, brands spend $500 billion per year on marketing and advertising and a mere $9 billion per year on customer service.4
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