article thumbnail

Mapping Customer Journeys Through a Systems Lens

Horizon CX

In some cases that might be the very origin, especially when one of those senior leaders holds the title of Chief Customer Officer or Vice President of Customer Experience. The systems thinking concept can also help us manage the customer journey mapping process differently and more effectively.

article thumbnail

Case study: Tesco and a consumer champion

Helen Dewdney

So in three hours, she walked away with lots of examples about how the brand was doing exactly what she would want it to do but we hadn’t for whatever reason been able to communicate to somebody who is probably one of the most engaged customers that we have.”. Interviewing the new Tesco Chief Customer Officer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

He is currently focused on two areas: The impact of the digital customer experience disruption, the next wave of emergent customer engagement channels, and the value of unstructured VOC data in understanding customer behavior and demand generation. Myra Golden is the founder of Myra Golden Seminars, LLC. Bill Quiseng.

article thumbnail

Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

He is currently focused on two areas: The impact of the digital customer experience disruption, the next wave of emergent customer engagement channels, and the value of unstructured VOC data in understanding customer behavior and demand generation. Myra Golden is the founder of Myra Golden Seminars, LLC. Bill Quiseng.

article thumbnail

Improving Customer Experience Is The Only Way Forward – Sonia Bhatia Salmin, Customer Experience Specialist

Customer Guru

We wanted to be a capable company where customers come because of the superior customer experience and the quality of the products. This approach helped us comprehend that our final customers were not just big pharmaceutical companies but the patients who are using our products. by Jeanne Bliss.