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Subconscious Clues That Call People to Action

Beyond Philosophy

Helping your Customers make a decision is an important element in your Customer Experience design. 10 Call-to-Action Case Studies with Takeaways & Examples from Real Button Tests.” The Consequence of Choice. Choices have consequences both good and bad. Sources: Aagaard, Michael. “10 Contentverve.com.

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The Role of CX in a Sales Culture

Beyond Philosophy

What they discovered in their Customer Experience Improvement journey was that selling was important, but making sure the Customer felt good about the sale was just as important, if not more important. RICOH Canada had a vision: to be the most trusted brand with irresistible appeal in their market.

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