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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260
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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

You’ve done the hard work and earned your customer’s attention, but do you know how loyal they are to your brand or how engaged they are in your business? Do you know why some customers tend to stay while others go? How do you decide which type of survey is right for your business and customers?

Survey 56
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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

You’ve done the hard work and earned your customer’s attention, but do you know how loyal they are to your brand or how engaged they are in your business? Do you know why some customers tend to stay while others go? How do you decide which type of survey is right for your business and customers?

Survey 40
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How Airlines Use NPS to Improve Their Customer Satisfaction Ratings

Retently

While there’s a high competition in the aviation sector, it’s ripe for disruption, as customers are now ready to pay a premium for availing better services. But before we dive deep into the NPS® competitive analysis, let’s first understand why airlines, as an industry, trails other verticals in delivering customer satisfaction.

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6 Ways to Improve Omnichannel Customer Experience

Lumoa

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. Nike, another well-known retail brand, achieved higher annual revenue by investing in multiple channels. Net Promoter Score – NPS 2.

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48 retail survey questions for the customer feedback you need

delighted

Net Promoter Score (NPS): How likely are you to recommend [store/product] to others? NPS surveys are a good way to gauge overall sentiment towards your entire brand experience, and segment customers into those who would recommend you (promoters), and those who are more than likely to do the opposite (detractors and passives).

Retail 40
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10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

Conversely, not understanding what makes your loyal customers feel valued is also not helpful. Telecom brand O2 uses analytics and takes a journey-based view to improve customer retention. This leads to ineffective offers, since they are disconnected from an individual customer’s experience.