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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

If you have followed my writing for a while, you will be very much aware that I am very proud and passionate Customer Experience Professional (CXP). One of a growing number of ‘specialists’ in the newly recognised professional field, this group of skilled, experienced practitioners is growing in number on a weekly basis.

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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

As you can see in our video Driving CX Transformation , customer-centric culture requires mastering four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness.

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XM Institute Founder Bruce Temkin: ‘Every process that touches a human can be improved with XM’

Qualtrics

Together, they designed and launched the Customer Experience Professionals Association (CXPA), a global organization of more than 4,000 members across 50 countries. It aligned nicely with the Temkin Group’s key focus areas of purposeful leadership, compelling brand values , customer connectedness, and employee engagement.”

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CX in the C-Suite: Webinar With Mercedes-Benz CEO

Experience Matters

Related: WL Gore Succeeds Without Employees ). It all starts with employee engagement. Cannon said that Employee Engagement is a precursor to CX. Related: The Untapped Value of Employee Engagement (Infographic) ). And Cannon is investing in this area. CX is about culture, not a veneer.

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Hungry for CX, Culture Eats Strategy For Lunch

Experience Matters

At the high end of the scale, the alignment around values is almost cult-like. 4) What Are the Elements of a Customer-Centric Culture? 5) How Customer-Centric Are Organizations? Temkin Group has identified six stages of maturity towards a customer-centric organization.

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