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Report: Lessons in CX Excellence, 2015

Experience Matters

Finalists are Activision Customer Care, Aetna, Crowe Horwath LLP, Dell Inc., EMC Corporation, Texas NICUSA, The Results Companies, and TouchPoint Support Services. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

What is customer experience? Customer experience is how your customers perceive their interactions with your company. What is great customer experience? Why is customer experience important? The short answer: Customer experience determines whether your organization succeeds or fails.

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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

In the upcoming year, CX will continue to grow in importance for companies and an even larger number of organizations will begin their CX journeys. Every interaction has three components: Success, Effort, and Emotion. As this happens, we recommend that more companies adopt what we call Customer Journey Thinking ©.

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How does technology support the CX core competencies?

Clicktools

If you haven’t read the report (or at least the executive summary), I strongly recommend that you do, but even if not, you’ll still see some value in understanding how technology plays a critical role in running a customer-centric company. Compelling Brand Values : Deliver on your brand promises to customers.

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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs. Voice of the Customer Renovations. CX Training & Engagement.

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4 ways to transform your CX maturity levels

Eptica

It found that just 13% of the 171 large companies surveyed had reached the top two (out of six) levels of its CX maturity scale. The scale measures how companies approach customer experience , the level of senior management involvement in decision making, how they interact with and listen to customers, and use their feedback to drive change.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. At the same time, it is also what most companies are missing. How do you take action on customer experience? Listen to your customers. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.