Brand Values Brands Culture Customer Confidence 
ShepHyken
MAY 7, 2018
That’s why the online retailer now converses with its customers most frequently through text messages. My Comment: There are many ways for customers to communicate with the companies and brands they do business with. An easy return policy creates customer confidence and trust in the brand.
Middlesex Consulting
DECEMBER 27, 2015
However for these services to be enduring and profitable, they must also develop and even change their people as they evolve to a services centric culture. Staff need to have the knowledge and language that gives their customers confidence that they understand their needs and can provide robust solutions.
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