rfm-modelling-a-powerful-customer-segmentation-tool Blog Related Topics 
iCiDIGITAL
AUGUST 23, 2018
That line reiterates a core reason why companies partner with us and trust us to develop their customer experiences. Our clients have the tools at hand, but rely on us for the strategy, implementation, enablement, and administration of those platforms and their related services. . 2) Define the Customer Journey.
Optimove
DECEMBER 13, 2018
He was doubtful and perplexed as to why—for all the buzz about Customer Data Platforms and other predictive analytics and customer segmentation tools—he had not quite found a company who proudly acknowledged they found the perfect solution. Beyond creating a unified 360? It is rarely done, and it is a failure point.
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