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Referral marketing software for the win: Our top 20 picks

BirdEye

When looking for the best referral marketing software, there’re a few key qualities to keep in mind: Seamless integration: The software should easily work with your existing tools, like your CRM or email platform. Valuable analytics: The software should provide data on how your referral program is performing.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. For the next evolution of this trend, consider the success of Italian soccer team AS Roma – who didn’t issue points at all, and won ‘Best Loyalty Without a Name’.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

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