Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

APRIL 15, 2024

But if 90% of your customers don’t buy your items very often, they’ll struggle to reach $25 in points per year. This is a problem, because if only your top 20% or customers are frequent enough to benefit, you’re only capturing adequate data on a small percentage of customers.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

OCTOBER 12, 2021

If you succeed at this, you will also harness recurring benefits in the form of insightful customer data, which will allow you to market to the mid-long tail more effectively and affordably, and maximize the lifetime value of every customer. The graphic below indicates the categories of spending for many customers.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

delighted

JUNE 1, 2022

How to calculate customer lifetime value How to increase customer lifetime value. What is customer lifetime value (CLV)? The customer lifetime value calculation will tell you what the average customer is worth to your business throughout the course of the relationship. Average customer lifespan.

Net Promoter Score 71

Net Promoter Score Customer Retention Self Service Loyalty 71

NobelBiz

JULY 31, 2023

Skill-Matched Routing In diverse businesses, not all customer queries are alike. A financial query at a bank differs vastly from a technical issue at a software company. Growth-Ready Systems The sign of a flourishing business is its expanding customer base. This enhances the richness of the customer profile.

Communication 52

Communication Call Center Wait Times Contact Center Software 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

FEBRUARY 26, 2019

For example, to maximize LTV, you need to increase share of wallet among not only existing, frequent customers, but also grow the business with those mid- to long-tail customers that resemble your best customers – but just don’t shop with you as often as they could. demonstrating environmental responsibility.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45