Consumer banking: money can’t buy loyalty
Currency Alliance
JUNE 11, 2019
“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Bribing customers is easy and, as with most easy initiatives, not very profitable. This led many banks in Europe to close their rewards program over the past three years.
Let's personalize your content