ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. Connect with Shep on LinkedIn.

Loyalty Programs 69

Loyalty Programs Customer Service Self Service e-support 69

ShepHyken

APRIL 14, 2024

Here’s a great line from the article: “Every additional penny that is asked of a customer should be put through a rigorous test.” It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. Over 90% of businesses today offer a loyalty program.

Net Promoter Score 72

Net Promoter Score Loyalty Programs Customer Service Ecommerce 72

ShepHyken

JUNE 7, 2021

(Experience Investigators) Customer interviews can highlight issues in emotional ways. Customer quotes can be used to tell your customer’s story on a customer journey map or in a persona. Word clouds can help others in the organization connect with the real language customers use again and again! Absolutely!

Customer Service 133

Customer Service Loyalty Programs Customer Journeys Customer Centricity 133

ShepHyken

FEBRUARY 4, 2024

But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs. How B2B Tech Marketers Can Drive Customer Loyalty By MTS Staff Writer (MarTech Series) In today’s dynamic B2B market, customer loyalty is the linchpin of success.

Customer Service 60

Customer Service B2B Loyalty B2C 60

ShepHyken

DECEMBER 28, 2020

Gift Experiences Can Create an Emotional Connection With Customers by Wise Marketer Staff. The Wise Marketer) The psychological impact of gifting, when created and delivered with specific design, has a powerful impact on customer behavior. My Comment: Here is a fascinating article about loyalty and the customer experience.

Customer Service 139

Customer Service Loyalty Programs B2B Competitive Advantage 139

ShepHyken

OCTOBER 25, 2021

Read this article and learn more about what customers expect. 4 Ways Chatbots Can Fail at Customer Experience by Phil Britt. CMSWire) Chatbots continue to handle an increasing amount of customer support and other B2C and B2B interactions. I’m a big believer that the typical loyalty program is actually a marketing program.

Customer Service 144

Customer Service Loyalty Programs Chatbots Loyalty 144

ShepHyken

SEPTEMBER 10, 2023

by Jubin Mehta (The Wise Marketer) Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. Here’s how.

Customer Service 79

Customer Service Loyalty Programs Retail Loyalty 79