ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. Here are four trends tied to the overall experience.

Loyalty Programs 71

Loyalty Programs Customer Service Self Service e-support 71

ShepHyken

APRIL 14, 2024

Here’s a great line from the article: “Every additional penny that is asked of a customer should be put through a rigorous test.” It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. Over 90% of businesses today offer a loyalty program.

Net Promoter Score 73

Net Promoter Score Loyalty Programs Customer Service Ecommerce 73

ShepHyken

JUNE 7, 2021

Put another way, before you can have an amazing customer experience, you must start with an employee experience. The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. That’s an alarmingly high percentage of customers who’ve been given no particular reason to stick around.

Customer Service 135

Customer Service Loyalty Programs Customer Journeys Customer Centricity 135

ShepHyken

OCTOBER 25, 2021

Read this article and learn more about what customers expect. 4 Ways Chatbots Can Fail at Customer Experience by Phil Britt. CMSWire) Chatbots continue to handle an increasing amount of customer support and other B2C and B2B interactions. I’m a big believer that the typical loyalty program is actually a marketing program.

Customer Service 147

Customer Service Loyalty Programs Chatbots Loyalty 147

ShepHyken

FEBRUARY 1, 2021

Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. PYMNTS) Starbucks has a winning recipe when it comes to taking care of its customers. The Seattle-based coffee giant’s loyalty program has 19 million active members that account for 48 percent of its annual revenue. Follow on Twitter: @Hyken.

Customer Service 141

Customer Service Rewards Programs B2B Loyalty Programs 141

ShepHyken

FEBRUARY 4, 2024

But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs. How B2B Tech Marketers Can Drive Customer Loyalty By MTS Staff Writer (MarTech Series) In today’s dynamic B2B market, customer loyalty is the linchpin of success.

Customer Service 62

Customer Service B2B Loyalty B2C 62

ShepHyken

DECEMBER 28, 2020

Gift Experiences Can Create an Emotional Connection With Customers by Wise Marketer Staff. The Wise Marketer) The psychological impact of gifting, when created and delivered with specific design, has a powerful impact on customer behavior. My Comment: Here is a fascinating article about loyalty and the customer experience.

Customer Service 142

Customer Service Loyalty Programs B2B Competitive Advantage 142