The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)
Experience Investigators by 360Connext
FEBRUARY 6, 2024
Generally speaking, an average CES higher than five is considered good. CES helps improve customer service and other routine interactions. It’s a touchpoint metric and can address specific roadblocks in the customer journey. Average purchase value: What is the average dollar amount spent by customers?
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