Automotive Chief Customer Officer Competitive Advantage Consumers 
Peter Lavers
JULY 7, 2015
A group of people representing some of the best brands in Europe gathered at Twickenham Stadium on a warm June day for a special masterclass focused “customer centricity” in companies that are primarily business-to-consumer (B2C). The remaining two sessions covered customer-centric strategy development and the transformational journey.
Grade.us
NOVEMBER 4, 2018
Shep's a busy guy, but graciously sat down with me long enough to complete this interview on the competitive advantage of delivering a top-notch customer experience, and what it takes to seize it. Carmen: Why do you think customer experience has become such a competitive advantage? Most people are consumers.
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