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Are Your Employees Practicing Suggestive Selling?

Second to None

Regardless of the industry, the best organizations are striving to optimize each individual interaction that a consumer has with your brand. Firstly, there is the act of store employees offering recommendations to customers before they have made a purchasing decision. Suggestive selling can take form in a few different ways.

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Attract Customers To Your Store By Providing An Experiential Value

Second to None

Due to the proliferation of online product availability, consumers now desire more from brands than low price points and geographic proximity. For many major retail brands , the shift towards digital customer engagement has greatly impacted their ability to retain a high number of visitors coming to their brick-and-mortar locations.

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Four key themes from eTail East 2016

OpinionLab

the customer orders online, then the order is delivered to their car in the parking lot. Customers receive what they want quickly at minimum inconvenience and without even having to enter the store. Similarly, American Apparel partners with Postmates to provide super-fast delivery of its stock from its stores. The key to this?

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Grocery Store Customer Journeys Are Becoming Increasingly Digital

Second to None

Advanced technology has served as a disrupting factor in most industries, but it has been especially impactful for grocery brands. We are witnessing revolutionary changes to brick-and-mortar store layouts, customer relationship building efforts, and the overall value proposition to the customers they serve.

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The Power of a Greeting: How One Simple Act Can Impact the In-Store Experience

Second to None

At the end of the day, it comes down to your employee’s ability to make real, human connections with individuals who contact your brand online , over-the-phone , or walk into your store. One of the best ways to establish high customer acknowledgement in your stores is to make sure that they are properly staffed.

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