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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences.

Analytics 488
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State of Analytics In Customer Programs: Customer Loyalty Focus, Machine Learning Adoption and the Data Science Skill Gap

Bob Hayes

A new customer analytics survey of 80+ companies provides a look into the state of analytics in customer programs. Only 32% of respondents are satisfied with their company's use of analytics to create a competitive advantage. Creating a Competitive Advantage with Analytics.

Analytics 113
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Top BOB Blog Posts for 2017: Data Science, Machine Learning and Customer Analytics Best Practices

Bob Hayes

The importance of analytics continues to grow in business and beyond. I did my part this year to spread interest in analytics to more people. All of my top blog posts of 2017 (most reads) are all related to analytics, with posts that address data science, artificial intelligence and machine learning. What Must You Ask?

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Top BOB Blog Posts for 2017: Data Science, Machine Learning and Customer Analytics Best Practices

Bob Hayes

The importance of analytics continues to grow in business and beyond. I did my part this year to spread interest in analytics to more people. All of my top blog posts of 2017 (most reads) are all related to analytics, with posts that address data science, artificial intelligence and machine learning. What Must You Ask?

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Why Listening is a Key to Empathy in Customer Experiences

Natalie Petouhof

Ideally, listening uses advanced analytics and artificial intelligence (AI) to uncover issues and opportunities. There is a sort of corporate amnesia where who you were at the start of the journey, and where you’ve been, is completely forgotten,” noted Charlie Godfrey, Senior Director at Genesys in “The business case for empathy” white paper.

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How To Create A Revenue Winning Lead Nurturing Strategy

SurveySparrow

Meet the needs of different leads: Some of the most efficient lead nurturing strategies will include the use of data and analytics. Gain competitive advantage: When you have a lead nurturing strategy in place, you set yourself up for a win. Unless your competitors are also doing it, you are clearly at an advantage.

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SEO for IT Companies: 5 SEO Tactics You Can Start Today   

Magellan Solutions

It covers link building, content marketing, keyword research, and even optimization of meta tags, social media, and images for search engines. If you want to get the maximum advantage of SEO, you may outsource your needs to a service provider. Leverage the power of social media. How can SEO benefit IT companies?

Company 52