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Guest Blog: Why Online Reviews Are Important for Customer Engagement

ShepHyken

This week we feature an article by Megan Wenzl about the importance of online reviews to your business and customer engagement. Customer engagement is the communication with customers through a variety of channels to create emotional connections that foster customer loyalty. Reviews Help Customers Find You.

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Guest Blog: 3 Essential Stages of Cultivating a Winning Customer Experience

ShepHyken

This week we feature an article by Meyer Baron who writes about the essential stages of a winning customer experience. Smart companies promise a positive customer service experience, and they deliver. – Shep Hyken. Customer experience” means different things to different people. Improved customer service training.

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How To Optimize Your Yelp Business Listing and Evaluate Yelp Advertising

Grade.us

These are four and five-star reviews from happy or satisfied customers. These are one, two or three-star reviews from unhappy or dissatisfied customers. They’re recommendations from satisfied customers who are looking to spread the word about your business. Because the customers who use Yelp are highly engaged.

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Guest Blog: Fake Reviews Destroy Customer Experience and Confidence

ShepHyken

Ask your customers to post online reviews. This shows that you have confidence that you will take care of your customers by delivering a great customer service experience and taking care of any problems that may arise – in such a way that will earn you a glowing online review. They constitute Misleading Advertising.

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How To Optimize Your Yelp Listing, Respond To Yelp Reviews, and Evaluate Yelp Advertising

Grade.us

Optimizing your Yelp listing and Yelp advertising. These are four and five-star reviews from happy or satisfied customers. These are one, two or three-star reviews from unhappy or dissatisfied customers. They’re recommendations from satisfied customers who are looking to spread the word about your business.

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Customer Experience Strategy: Paradigm Shift!

InteractionMetrics

Companies seem inordinately invested in their customer experience (CX) strategy. They send surveys, analyze touchpoints, and build out customer personas. But an alarming paradox has emerged: Customers are more dissatisfied than ever. If you misunderstand the customer experience, any strategy to improve it will fall short.

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15 Customer Touchpoints That Will Optimize Your Customer Journey

CSM Magazine

There are numerous ways that customers engage with your business. Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Customer Touch Points Examples.