Optimove

JANUARY 16, 2024

First, an overview of the State of the CRM Marketing Industry: Since our founding in 2012, we’ve understood that consumers go through a mix of rational, emotional, analytical, and illogical phases in their journey toward making a purchase. It involves a blend of rational, emotional, and analytical factors.

Net Promoter Score 52

Net Promoter Score CRM Analytics Telecommunications 52

AWS Machine Learning

APRIL 6, 2023

Both the missing sales data and the limited length of historical sales data pose significant challenges in terms of model accuracy for long-term sales prediction into 2026. Validation metrics may include mean absolute percent error (MAPE) and weighted absolute percent error (WAPE), among others.

Sales 80

Sales Training Metrics ROI 80

West Monroe

OCTOBER 19, 2023

trillion by 2026—representing a 57% increase from 2023. But it’s a necessary step for building analytics that will help your organization identify problems, increase reporting accuracy/timeliness, or even enable advanced strategies such as data monetization. Alone, it looks like just another cost.

ROI 52

ROI Technology Strategy Return on Investment 52