2020 Customer Insights Multi-Channel Touchpoint 
Lumoa
FEBRUARY 14, 2024
From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. Fine-tuning your CX elements is a constant exercise.
Currency Alliance
JUNE 16, 2020
As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. So the initiative offers meaningful utility to many customers. This shows how powerful multi-brand collaboration can be. Fighting on multiple fronts.
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ijgolding
OCTOBER 25, 2018
With its somewhat limited, localised customer base, the restaurant can rely on the human element of remembering customer preferences and providing a personal touch to their service be it on the phone or in person. According to Walker , by 2020, customer experience will stand out as the key brand differentiator, even over price.
Pointillist
FEBRUARY 19, 2018
“By 2020, 85% of customer interactions will be managed without a human” – Gartner. Today’s customers live in an omnichannel world. But most companies still force these evolved customers onto engagement paths that are steeped in legacy and instantly feel outdated. By Will Thiel. Data Unification.
Currency Alliance
NOVEMBER 17, 2020
If 2020 has taught us anything it is that diversification (or luck from being in the right sector) can be a lifeline. It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. putting the customer at the center of your business model.
Currency Alliance
DECEMBER 1, 2020
Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. Multi-serviced. All the discussions about being ‘omnichannel’ will disappear, because shoppers are already channel-agnostic.
Currency Alliance
APRIL 10, 2021
You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.
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