CSM Magazine

AUGUST 22, 2019

With a new emphasis on the importance of customer data, support leaders hold some of the companies most valuable insights. In order to feed that back into the organization, their responsibilities and internal footprint are changing and, simultaneously with customer expectations, they must evolve.

Customer Service Strategies 40

Customer Service Strategies Meeting Strategy Customer Service 40

TechSee

SEPTEMBER 24, 2019

On his last trip to London, he stayed at the Lord Rochester Hotel, since his tried-and-trusted Hotel Miranda Grand was overbooked. This article underscores the importance of creating a streamlined and reliable customer experience and explains several technological approaches that can help deliver it. Technology as the driver.

Self Service 150

Self Service Strategy Customer Experience Hotels 150

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. But the challenge is meeting that customer’s increasingly lofty demands.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 17, 2020

If 2020 has taught us anything it is that diversification (or luck from being in the right sector) can be a lifeline. It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

OCTOBER 29, 2019

On the cusp of 2020, 1% is almost never the right amount. In exchange for their data, and for receiving periodic marketing, customers expect to be: recognized (emotional value). But it’s also because the factors that affect a customer’s loyalty are not static, but highly fluid. at low cost, because supply exceeds demand.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

OCTOBER 27, 2017

As technologies mature and customer behavior changes, markets must evolve to remain relevant. Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45