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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is both CCXP and CMRP certified, has been listed in the top 25 CX professionals by CX Magazine, and also published a book on Customer Experience. He specializes in operationalizing customer insight to drive better customer outcomes. Dennis Wakabayashi is a Corporate Customer Experience Champion and an Influencer.

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

But before we dive into what you need to know (and support) in order to create more value for your company and your customers… Acknowledging certain realities helps build a solid foundation for loyalty. If you get either of these dimensions wrong, no amount of points will make customers loyal.