Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?
Currency Alliance
JUNE 21, 2018
Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 Compare this to a typical loyalty program where only your top 20-30% of customers engage, and it becomes clear that investment in better-quality loyalty strategies really does pay.
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