Remove 2018 Remove Customer Engagement Remove Fashion Remove Rewards Programs
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Strengthening Brand Experience in the Grocery Industry

Second to None

Whether it is product location, stock updates, nutritional facts, or product reviews, workers should act as reliable resources for customers. Data shows that 55% of people would not return to stores with poor customer engagement. [5] Today, many customers want an interactive experience at their grocery store. 3] [link].

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Strengthening Brand Experience in the Grocery Industry

Second to None

Whether it is product location, stock updates, nutritional facts, or product reviews, workers should act as reliable resources for customers. Data shows that 55% of people would not return to stores with poor customer engagement. [5] Today, many customers want an interactive experience at their grocery store. 3] [link].

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Loyalty partners: co-creating customer value

Currency Alliance

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. But partnerships don’t have to be between huge companies; a local pharmacy can partner with convenience stores or fashion retailers. Vueling is similar. Incentivize co-creation with loyalty currencies.

Loyalty 59
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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

The Economist, November 2018. Reward programs still have an important part to play in this effort; but they are only part of the picture. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. 2018 saw a 14.2%

Loyalty 45
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A little more context.

Loyalty 45
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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. All that said, the program isn’t perfect. fashion (Adidas).