2018 CRM Fashion Voice of Customer 
Storyminers
JULY 6, 2020
Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. After taking on various roles at Deloitte, Strategy, and GSK, he has been serving as the VP of Digital & Analytics Transformation at Genpact since May 2018. Temkin Group was acquired by Qualtrics in October, 2018.
Storyminers
JULY 6, 2020
Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. After taking on various roles at Deloitte, Strategy, and GSK, he has been serving as the VP of Digital & Analytics Transformation at Genpact since May 2018. Temkin Group was acquired by Qualtrics in October, 2018.
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Second to None
APRIL 16, 2018
You can access the article by clicking here , or by reading below: This piece was originally published by AdAge on April 16, 2018: “Brand teams get fixated on the latest data trends, including marketing measurement optimization and unified analytics. That seamless, big-picture look yielded unexpected insights.
ERDM
JANUARY 22, 2019
Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. iSell puts everything the associate needs to know about her customer at her fingertips.
ERDM
JANUARY 22, 2019
Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. iSell puts everything the associate needs to know about her customer at her fingertips.
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