ClearAction

JUNE 18, 2016

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Voice-of-the-Customer ROI Opportunities in B2B CX Touchpoints.

Customer Experience Management 48

Customer Experience Management Customer Journeys Customer Experience Management 48

CSM Magazine

DECEMBER 20, 2016

In 2016, the questions of ownership and business impact of customer experience management are still open. Many agree that the success of any corporate undertaking in customer experience heavily depends on whether CEOs and other key decision makers (can be board members or other) buy into it.

Customer Experience 40

Customer Experience Government Chief Customer Officer Customer Journeys 40

ClearAction

AUGUST 16, 2019

While customer experience is defined as customers’ realities in selecting, getting, and using a solution that enables a capability they want 2 , customer engagement is an interaction that strengthens the emotional, psychological or physical investment a customer has in a brand.

Customer Centricity 48

Customer Centricity Customer Engagement Engagement Customers 48

SurveySensum

JULY 14, 2020

As a VP Analyst for Customer Experience at Gartner, Augie Ray has been helping Fortune 500 firms to understand CX, how to succeed, how to gauge results, and how to make CX matter to the stakeholders. A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. His diversified experience includes significant client-side, consulting-side, and agency-side tenures.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. His diversified experience includes significant client-side, consulting-side, and agency-side tenures.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130