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POV: The Choice Dilemma

Responsetek

In the hurry to innovate, to ensure market penetration is at an optimum, many brands are making the mistake of more is more, when in fact all they are doing is creating a scenario where their customers literally cannot see the wood for the trees.

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eBay & PayPal’s Split is Good for Customers

Beyond Philosophy

By 2015, eBay plans to establish PayPal as its own company to make my prophecy become reality. According to recode.net , this means that they are no longer considered an innovator. It’s ironic therefore that last week Ebay and PayPal announced that they were going to split. It will attract more talent to PayPal’s team.

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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. Confirmit’s commitment to fostering innovation is nothing new. Qualtrics Innovation Exchange was announced at the first Qualtrics Insight Summit and launched in July of 2014. Congratulations to this year’s winners: Confirmit. Clarabridge.

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Governance in Customer Journey Mapping

SuiteCX

CEM/CJM Governance is a process focused on managing the quality, consistency, usability, security, and availability of your overall CEM strategy as well as for the building blocks such as VOC/VOE/Journey Maps and CEM Dashboards. Governance in Customer Journey Mapping March, 2015. Click here to view SlideShare.

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Voice of the Customer – Gain Valuable Insights From Customer Feedback

Retently

It Can Lead to Product/Service Improvement & Innovation. By 2015, Cayenne sales generated around half of the Porsche’s total profit. That example alone showcases how much the Voice of the Customer process can impact product development and innovation. Why Is Customer Experience Management (CEM) So Important?