Experience Matters

JANUARY 6, 2015

With this post, I’m declaring 2015 “ The Year of the Employee.”. We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs.

Customer Journeys 120

Customer Journeys Trends Contact Center Customer Connectedness 120

Experience Matters

JANUARY 20, 2015

We just published a Temkin Group report, Lessons in CX Excellence, 2015. This report has rich insights about both B2B and B2C customer experience. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. The Results Companies.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Second to None

MAY 15, 2018

To put it in a nutshell, brand equity can be defined as a value of a brand in terms of how customers perceive that particular brand and feel about it based on their experiences with it. However, saying that brand equity and brand value are synonyms would be a simplification.

Measurement 59

Measurement Brands How To Social Media 59

Experience Matters

DECEMBER 15, 2015

In my post last year I named 2015 “ The Year of Employee.” We agree and believe that customer experience is a reflection an organization’s culture and operating processes. We saw a surge of interest in the topic of culture in 2015, and we expect even more executives to begin the long-term journey of culture change in 2016.

Trends 120

Trends Customer Experience Customer Journeys Customer Connectedness 120

SuiteCX

FEBRUARY 7, 2017

Develop new products and services, new business models and pricing to help you maximize the value of your assets and your customer relationships. Reduce your costs on things that customers don’t value. Measure and test –reinforce the value of testing and failing. Step 2 – Deliver on the brand promise.

Customer Journeys 100

Customer Journeys Self Service Analytics Exercises 100

SuiteCX

FEBRUARY 7, 2017

Develop new products and services, new business models and pricing to help you maximize the value of your assets and your customer relationships. Reduce your costs on things that customers don’t value. Measure and test –reinforce the value of testing and failing. Step 2 – Deliver on the brand promise.

Customer Journeys 100

Customer Journeys Self Service Analytics Exercises 100

SmartKarrot

JANUARY 15, 2021

Large software companies who want to create a lasting value are measured against the Rule of 40. Many companies are now embracing the Rule of 40 to measure the balancing of profitability and growth. The simplest way is based on GAAP revenue which is considered a decent measure for comparison. Customer-centric innovations.

Company 10

Company Financial Customer Centricity Metrics 10