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What really makes customers happy?

ijgolding

Over time, several words have been used to describe the organisational focus on customers. They include: Customer Experience. Customer Focus. Customer Centricity. Customer Service. Customer Success. Customer Outcomes. Customer Relationship Management. Customer Management.

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Report: Lessons in CX Excellence, 2015

Experience Matters

Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. Finalists are Activision Customer Care, Aetna, Crowe Horwath LLP, Dell Inc., EMC Corporation, Texas NICUSA, The Results Companies, and TouchPoint Support Services.

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“1 slide, 1 beer, and the CEO:” How Jim Harwood kick-started Farm Bureau’s CX program

Qualtrics

In 2013, Farmers Insurance set up a cross-functional leadership group – all of us vice presidents – and I was going to be the CX guy,” says Jim. “I Jim’s reticence wasn’t because he doubted the power of CX – his experience at Farmers Insurance proved its impact – but because he knew there’d be challenges ahead.

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Using B2B VoC to Transform Customer Experience

ClearAction

That’s according to a series of global B2B customer experience studies that I led. 80% of B2B companies said they track voice-of-the-customer (VoC) as a means to improve business processes and 63% do it to increase customer-centricity. But it’s better to start with a change management plan.

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