Is Your Customer Engagement Really Customer-Centric?

ClearAction

Is Your Customer Engagement Really Customer-Centric? Customer engagement can yield short-term or long-term rewards or penalties, depending on how customer-centric they are. However, not all are doing what is necessary to be truly customer-centric.

Customer-Centric Marketing: Step-Up Performance

ClearAction

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Examine the gap between aiming at the customer and elevating the customer.

Customer Experience Management: Five Proven Customer Experience Tips If You Want to Stay on Customer Pulse

SurveySensum

If your business would like to celebrate One thing – then it would be the love of your customers. Believe it or not, the only predictor of customer loyalty is the overall study of customer behavior at various touchpoints and how customers are engaging with the brand.

Customer Experience Management is Essential to Your Business

Feedback

These are customer comments I found this morning on various retail shopping sites. Managing the Customer Experience. Customer experience today has a lot to do with feelings and emotions. When customers share their story, they’re not just sharing pain points.

Peek inside HubSpot’s customer-centric strategy: how to build a customer-obsessed culture  

Lumoa

Q&A with Michal Redbord , General Manager, Service Hub at Hubspot Previously we have shared how you can build a customer experience management processes in your company. Everyone and everything is customer experience. How long have they been a customer?

Lesson #1: Everyone Wants To Be Customer-Centric, But No One Knows What That Means

PeopleMetrics

Listen to any company in almost every industry, and you’ll undoubtedly hear phrases like customer-centric and customer-focused touted as top priorities. When leaders of a company fail to explain or provide specific examples of what it really means to be customer-centric, employees often see these words as little more than corporate platitudes. Companies feel obligated to go on record as being customer-centric. Becoming Customer-Centric.

How to Create a Customer-Centric Organization

Pretium Solutions

Managers, coaches, scouts, logistics workers, PR representatives, front office personnel, travel planners, team accountants, equipment managers … the list goes on and on. Creating a customer-centric organization requires the very same spirit, the very same drive.

Top Five Obstacles to Customer Centricity #4 Multi-channel Journey

Peter Lavers

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity.

How to Create a Customer-Centric Organization

Pretium Solutions

Managers, coaches, scouts, logistics workers, PR representatives, front office personnel, travel planners, team accountants, equipment managers … the list goes on and on. Creating a customer-centric organization requires the very same spirit, the very same drive. Sure, the organization has to be guided by the right customer experience management philosophy – the vision to create an excellent customer experience with every customer interaction.

How to Leverage Employee Feedback on Your Customer Experience

PeopleMetrics

If you can tell, we’re fans of using feedback in your customer experience strategy. It helps you keep tabs on your experience. It gives you emotional snapshots of your company’s touchpoints. After all, customers are the end-users of our experience.

Why you need to take a customer-centric view of digital transformation

Eptica

Date: Wednesday, November 23, 2016 Why you need to take a customer-centric view of digital transformation. Customers want the ability to switch between channels during their journey. Look at who your most profitable customers are, and aim to meet their needs.

Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Most brands and corporations get by on transactional approaches to customer relationships. They market, and create experiences, within the branded vision.

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What Do Customers Secretly Say About Your Customer Experience?

PeopleMetrics

One of the interesting things about customer opinion is you’ll never hear all of it. Even with the best customer feedback management in place, you’ll only hear from the customers who choose to provide feedback. Of course, you should include a customer feedback program.

How Customer Success Can Catalyze Customer-Centric Change

ChurnZero

Customer-centricity is a term that gets bounced around a lot, but what does it really mean? And even more, what can Customer Success teams do to contribute to their organization’s Customer Experience (CX) evolution? It’s all about customer-centricity.

How to Develop your Digital Customer Experience

Ann Michaels and Associates

When you have multiple brands in multiple industries offering the same products you do, you need to give customers a reason to choose you over them. Many brands today are working to find that differentiation in customer experience. Prioritize and fund critical touchpoints.

Report: Lessons in CX Excellence, 2015

Experience Matters

This report has rich insights about both B2B and B2C customer experience. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. TouchPoint Support Services.

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What leads to un-economic Customer Experience investments?

Doug Leather

It’s extraordinarily easy to make uneconomic investments in customer experience – much of the time and money ‘invested’ is wasted because organisations fail to understand the criticality of systems thinking and the need for ‘silo-busting.’ They also focus on how they ‘deliver’ experiences rather than understanding how people ‘have’ experiences. It is how people ‘have’ an experience that influences the choices they make in the pursuit of what they really want.

Customer Experience for the Future — Key #4: Collaboration Earns Trust

ClearAction

Customer Experience for the Future — Key #4: Collaboration Earns Trust. Reality is that the customer experience journey or lifecycle is horizontal, fluid, and continuous across a company's various departments and processes.

The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. They are; Customer Experience and Value Optimization. Customer Insight, Data and Action Generation. Customer Relationship-Building. Michael Lowenstein, Ph.D.,

CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles. or not, why do customers return. Customer Experience Customer Experience Management Software

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6 Steps to Help You Put Customers at the Center of the Organization, Part 2

CX Journey

In this second part of a two-part series, I continue detailing some important ways to ensure that your company is putting the customer at the center of all it does. In Part 1 of this two-part series, I left off with Step 3: Outline the Customer Lifecycle.

“1 slide, 1 beer, and the CEO:” How Jim Harwood kick-started Farm Bureau’s CX program

Qualtrics

But if you back up, there’s so much more to Jim’s story – and the background to how he’s set up and run two successful CX programs are a case study in supreme stakeholder management. Fast forward four years and Jim had transformed Farmers Insurance’s approach to CX and driven up customer retention as a result. I actually didn’t come to Farm Bureau for a CX role, but when I joined I went through the new customer on-boarding process and saw areas for improvement.”. “So

How to Improve Customer Experience: A Step by Step Guide

Lumoa

Customer experience plays an important, if not the most important role in success of any business. Nearly all companies (89%) believe that customer experience will be their primary basis for competition. Why do you need Customer Experience Management?

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3 Types of Customer Experience Action Essential to ROI

ClearAction

3 Types of Customer Experience Action Essential to ROI. If your recipe for customer experience ROI does not call for 3 types of action, it will probably flop. Here's the recipe: 1) Micro Customer Experience Action. 2) Macro Customer Experience Action.

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Customer Experience for the Future: Brilliance by Pattern Discovery

ClearAction

Customer Experience for the Future: Brilliance by Pattern Discovery. And likewise, business growth from customer experience management is the product of discovering patterns. Natural breakouts of customer data can be your best revelation yet.

How Bank of Ireland puts data at the heart of its CX program

Qualtrics

Along with the bank’s Customer Experience team, they form part of a newly-formed Chief Marketing Office. As part of our series on CX visionaries , Richard explains the role of data in CX , why bad data is worse than no data, and how banks can improve their customers’ lives.

Why Customer Experience is Better Than “Brand”

PeopleMetrics

I’ve written about the relationship between customer experience and brand before, but I think it’s an important topic to think about. So let’s go over three reasons why I think it''s better to focus on customer experience than brand. Customer experience is tangible.

Customer Journey Mapping – an art or a science? Part 1

Ian Williams

In this two part blog, we take a look at Customer Journey Mapping. CX (Customer experience) is the real deal. Although it has only really been taken seriously within the past 15 years, many of the aspects and practices found within CEM (Customer Experience Management) go back a lot, lot further. These include customer research, customer satisfaction and loyalty, to name but a few. Experience at different ‘levels’.

Customer Experience Strategy: An A to Z Glossary

Lumoa

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. How to take actions on customer experience?

An Article On Customer Experience That Actually Makes Sense

GetFeedback

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. What is customer experience? Customer experience is how your customers perceive their interactions with your company.

Customer Experience Articles

ClearAction

Customer Experience Articles. Customer experience articles. Tools, techniques, and case studies catalyze your customer experience management success. Customer Experience Strategy : Exploring Success Factors. Customer-Focused Marketing.

A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. How to take actions on customer experience?

How to Use the CSAT Metric in Your CX Program

GetFeedback

Let’s talk about customer satisfaction. . In customer experience (CX) terms, we often dismiss Customer Satisfaction Score (CSAT) measurement as too simple. But I see a place for Customer Satisfaction Score (CSAT), based on organizational goals, resources, and structure.

Improving the Energy Industry Experience, With Damian Cotchett – CB67

Customer Bliss

His expertise is in customer experience management, business transformation and cultural change programs. Over the last 15 years Damian has worked in management consultancy and large corporates in the areas of financial services, utilities, higher education and human services.

Customer Experience Influencers You Must Follow – Part 1

Customer Guru

Customer experience (CX) is the relationship of a customer with a business at all touchpoints during the period of the customer journey. It is widely said that customer experience is the next battleground for organizations.

Is Your Contact Center Ready for the New Year? Set Your 2018 Business Priorities with CCW Digital’s Winter Report

Comm100

For many organizations, a huge part of this new year task is setting contact center priorities — priorities that can have a colossal impact on the customer experience. A “Frictionless Experience” Is Top Priority. Where are your customers having a hard time?

Seven Useful Tips from Experts to “Close the Loop” Customer Feedback

SurveySensum

Do you know every bad experience is the lost revenue for your business of that specific customer? In this new era, the experience is the differentiator, not the brand. Customer-centric mindset is the need of the hour to conquer the competition and make your brand stand-out.