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Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Optimove

Born between 1997 and 2012 and raised alongside Internet technology since the very beginning of their lives – they hold in their hands (literally, ninety-eight percent own a smartphone) an estimated annual purchasing power of $143 billion. Without further ado, here are seven tips for maximizing success. Tip #1: Make it personal.

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5 Top Customer Service Takeaways from CRMUG Summit

Tricia Morris

CRMUG Summit 2015 landed record-setting attendance numbers recently with Microsoft Dynamics CRM users across sales, marketing and service converging to share use cases, tips and successes in their areas of expertise. Conference attendees landed some terrific takeaways including these five related to the Summit’s new customer service track: 1.

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Buddying Up – Putting Virtual Employee Assistants at the Heart of Agent Development

TechSee

Gamification. When gamification is introduced into a contact center environment, agents compete to complete objectives and outpace colleagues in specific metrics such as hours worked and average speed to answer. The endgame – a perfect mix of virtual and human interaction.

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Survey Research: The Good, the Bad and the Weird

SurveySparrow

However, like a paper survey, telephonic survey research can also be quite time-consuming. Now, with just the right amount of gamification features, your surveys can be fun and helpful! In the grand scheme of things, this often translates into better customer retention and loyalty. One-on-One Interviews. They Can Be Fun!

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