Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Second to None

MARCH 22, 2019

Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Why are they different? Online Influence.

Connections 75

Connections Brands Social Media Loyalty Programs 75

Second to None

MARCH 22, 2019

Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Why are they different? Online Influence.

Connections 63

Connections Brands Social Media Voice of Customer 63

Qualtrics

DECEMBER 11, 2018

In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. Customer loyalty is built on the smaller interactions between your company and your customer—from learning about your products, to purchasing, to fixing a support issue.

NPS 22

NPS Net Promoter Score Touchpoint eBook 22

Retently

MARCH 18, 2019

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

ClearAction

MAY 28, 2015

If It’s Called Customer Experience, Why is it All About the Company? While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. Again it’s about the company, not the customer.

Company 48

Company Customer Experience Social Media Customer Journeys 48

ClearAction

AUGUST 21, 2016

While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. Q: When companies don’t get it right, customers are taking to social these days to gripe about it and get action. Janice Cuban.

Brands 54

Brands Customer Experience Social Media Customer Journeys 54