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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59
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Connecting Your Brand with the New Generation

Second to None

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Whereas Millennials were brought up by the work-centric Baby-Boomers, Gen Zers were/are being raised by Gen Xers and older Millennials.

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Connecting Your Brand with the New Generation

Second to None

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Whereas Millennials were brought up by the work-centric Baby-Boomers, Gen Zers were/are being raised by Gen Xers and older Millennials.

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4 Steps to Designing a Transactional NPS Project

Qualtrics

In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. Touchpoints may include in-store purchase, online purchase, call center interaction, loyalty program, etc. Step 2: Choose your distribution channels.

NPS 22
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If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

An example is Suntrust Bank , who saw the financial meltdown in 2008 as an opportunity to see how they could rebuild trust with their customers. They’ll try to do this through more surveys, customer journey maps, social media, content marketing, customer engagement events and campaigns, and loyalty programs. A: Absolutely.

Brands 54
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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

An example is Suntrust Bank , who saw the financial meltdown in 2008 as an opportunity to see how they could rebuild trust with their customers. They’ll try to do this through more surveys, customer journey maps, social media, content marketing, customer engagement events and campaigns, and loyalty programs. A: Absolutely.

Company 48
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What Do Companies with High Net Promoter Score Have in Common?

Retently

As early as 2008 , Starbucks publicly announced they were changing the way they made coffee to offer the best possible experience. Tesla’s buying process is very personal for consumers, and Starbucks’ loyalty program is focused on offering personalized rewards and offers.