Bad News for CEOs: You can’t compete your way to superior customer experience
CX University
MARCH 22, 2018
For a Customer Experience (CX) initiative to succeed, it needs broad support across the organization, and it needs deep, gut-level support within the C-Suite. CX is not like a sales methodology, or a new technology. Designing and starting up a customer-experience transformation, 2016). What Does It Mean to Embrace CX?
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