Beyond Philosophy

FEBRUARY 15, 2024

As part of this exercise, choosing an emotion that drives value for your customers is essential. In 2005, my fieldwork revealed 20 emotions that drive or destroy value in a Customer Experience. Value means you get a return, which could mean increases in revenue, profitability, customer satisfaction, or decreases in costs.

Connections 88

Connections Loyalty Brands How To 88

Service Untitled

OCTOBER 15, 2013

Through Facebook and Twitter, conversations can be measured to help attract new customers, and ultimately these customers can become advocates helping our businesses to grow. More to customer loyalty than just having a great product Most of us take great pride in the excellent products.

Social Media 77

Social Media Advertising Customer Satisfaction Software 77

InteractionMetrics

JULY 22, 2016

The problem is that customer surveys are easily plagued with biases and other flaws—resulting in data that’s inaccurate or that fails to uncover the drivers of customer loyalty. Your CEO—will your survey engage them with the voice of the customer? The marketplace—how does your survey compare with the competition?

Survey 40

Survey Tips Metrics Touchpoint 40

ijgolding

MAY 20, 2015

Today I am sharing a story about a company that has had an overt Customer Centric culture for many years. Taylor, by 2005, Enterprise Rent-A-Car’s customer service had been recognized seven times by J.D. Power and Associates as highest in customer satisfaction for rental car companies at or near airports.

Net Promoter Score 120

Net Promoter Score How To Effort Score Lifetime Customer 120

Bob Hayes

MAY 7, 2018

Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty. In 2003, the Net Promoter Score (NPS) was formally introduced by Fred Reichheld, and, today, it is used by many of today’s top businesses to monitor and manage customer relationships. 2006; Gruca & Rego, 2005).

NPS 89

NPS Net Promoter Score Data Loyalty 89

Bob Hayes

MAY 7, 2018

Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty. In 2003, the Net Promoter Score (NPS) was formally introduced by Fred Reichheld, and, today, it is used by many of today’s top businesses to monitor and manage customer relationships. 2006; Gruca & Rego, 2005).

NPS 86

NPS Net Promoter Score Data Loyalty 86

SurveySensum

SEPTEMBER 8, 2023

This small case study shows that when companies move beyond the traditional customer satisfaction metric and rigorously measure NPS , they can find ways to make customers happier, which, in turn, can lead to increased revenue. Yet most businesses struggle to move beyond measuring their NPS.

NPS 52

NPS ROI Social Media Effort Score 52