article thumbnail

Genius Tips to Improve Your Customer Survey

InteractionMetrics

The problem is that customer surveys are easily plagued with biases and other flaws—resulting in data that’s inaccurate or that fails to uncover the drivers of customer loyalty. Using complementary methods vets the validity of your survey and helps expand your customer insights. References. Fleming, John K.,

Survey 40
article thumbnail

Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Redemption ecosystems: beyond the loyalty redemption catalog

Currency Alliance

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52
article thumbnail

10 Ways to Build Customer Centric Organization

ProProfs Chat

Plus, both the customer support tools allow you to get access to insightful reports that help you understand a customer’s journey hassle-free. Maybe this example will give you better insights: Example: Tap into the power of emotion with Disney Parks, the undeniable leader in creating outstanding customer experiences.

article thumbnail

Loyalty Coalitions V3.0: greater benefits for consumers and brands

Currency Alliance

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. So for the benefit of loyalty managers reviewing their strategies, I set out here the key features and benefits of each model. Typically, middleman providers of coalition loyalty V1.0

Loyalty 36
article thumbnail

Why invest in the Net Promoter Score?

Thematic

Numerous companies use NPS today to measure customer loyalty, and the reasons to implement NPS are many. Net Promoter Score – the customer loyalty metric. NPS gives you a gauge as to how your customers feel about your company, but more importantly, it measures customer loyalty.

article thumbnail

Customers: The most disruptive force in business today

C Space

A leader in the consulting world for more than 20 years, Charles has a successful track record of reinventing companies, brands, and experiences through co-creation and collaboration with customers. Decoding a Viable Metric for Measuring Customer Loyalty in Travel. The Right Insight. So says Bernie Banks.