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How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news! 5) Make it Fun – This is about rewards and playfulness.

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Beyond the Hotel: Earning Guest Loyalty with Hospitality Tech

Currency Alliance

The hotel market is becoming more competitive, with a larger share of wallet being spent on a greater variety of services. And while some of the market diversification comes from the likes of Airbnb, some of it comes from hotel brands themselves, filling more varied market gaps with more interesting services and experiences.

Hotels 40
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Customer loyalty: how to seduce customers

LiveChat

Some people think that customer loyalty is a relic of the past. But does it mean that loyalty sank into the oblivion? But does it mean that loyalty sank into the oblivion? There is only one thing that has changed: the way customer loyalty can be gained. Customer loyalty hack #1: reward your customers. Not at all.

Loyalty 28
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Customer loyalty: how to seduce customers

LiveChat

Some people think that customer loyalty is a relic of the past. But does it mean that loyalty sank into the oblivion? But does it mean that loyalty sank into the oblivion? There is only one thing that has changed: the way customer loyalty can be gained. Customer loyalty hack #1: reward your customers. Not at all.

Loyalty 28
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This is Digital, Episode 25: The Chief Digital Officer's Role in Disruption and Culture

West Monroe

We think of ourselves as the OG digital disruptor because we started premium cosmetics for $1 back in 2004, when e-commerce wasn’t nearly as popular as it is today. Today, we're a big company with a $7 billion market valuation, but we’re small in the sense we only have about 350 employees, which is mind blowing.

Culture 52