Optimove

AUGUST 4, 2021

and this is where we say that, actually, scaling segmentation isn’t such a headache, if you got the right technology, ahem ahem). In his 2004 famous Ted Talk, Choice, Happiness and Spaghetti Sauce , Malcolm Gladwell talked about cluster analysis in marketing and helped to popularize the notion that marketing SHOULD be personalized.

Groups 98

Groups CRM Ecommerce Comparison 98

LiveChat

JANUARY 20, 2017

But then, in the 60’s, forward-thinking companies started to see an opportunity in technology. Facebook was invented in 2004, and although it was just a network back then, many businesses adopted it as an additional customer support channel. Trend #1: Cross-channel CRM integrations. That’s about 10 years. Next was live chat.

Self Service 28

Self Service Trends Customer Service Customer Experience 28

C Space

OCTOBER 2, 2020

In another sign of online commerce’s ascendancy, CRM leader Salesforce forecasts that ecommerce’s footprint will double this holiday season, accounting for 30% of all U.S. Despite the rise of ecommerce, the cloud-based software company anticipates overall U.S. retail sales, up from 14% last year.

Brands 40

Brands Apparel Retail Fashion 40