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Subconscious Clues That Call People to Action

Beyond Philosophy

This delay is a consequence caused by the Paradox of Choice , first introduced to us by Barry Schwartz in his book of the same name in 2004, and then later in his TED talk. There are so many options that it can delay a decision. Contentverve.com. 25 March 2013. 4 September 2014. <

CEM 60
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POV: The Choice Dilemma

Responsetek

However, research by the psychologist Barry Schwartz in 2004 identified that too much choice can in fact present more problems and create a higher level of anxiety for consumers than not enough choice. Well if you have, you join the millions of consumers who suffer the same ‘shopping’ paralysis daily. .

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