CX vs. UX: The Yin and Yang of Customer Loyalty
InteractionMetrics
JUNE 19, 2023
An e-commerce site with bold checkout buttons and a simple shopping cart icon demonstrates the fundamentals of good UX design. “As an app, software, or website owner, your product is not the totality of your brand and, therefore, not the totality of the customer experience.” ” writes Rafał Warniełło.
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