article thumbnail

How to Build and Maintain Digital Customer Relationships

Provide Support

When people have a less-than-favorable online experience, they fault the company immediately. Create a helpful self-help system. When it comes to customer service, consumers are pleased when they call a company for an order status and the company’s systems recognize who is calling and can anticipate their inquiry.

article thumbnail

Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

They ask customers to rate you based on their overall experience rather than on a specific product or service. The NPS system , created by Fred Reichheld from Bain & Company in 2003, uses a simple, standard question to measure customer loyalty and advocacy: How likely are you to recommend [company] to a friend?

Survey 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

They ask customers to rate you based on their overall experience rather than on a specific product or service. The NPS system , created by Fred Reichheld from Bain & Company in 2003, uses a simple, standard question to measure customer loyalty and advocacy: How likely are you to recommend [company] to a friend?

Survey 40
article thumbnail

Net Promoter Score® 101: The Complete Guide

Lumoa

The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. That time, customer experience management was still unknown to the most of the business doers. But it is not a surprise because NPS gives a very simple and easy to track system to follow your most and least loyal customers.