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Customer Experience Research Firms: How to Get Inside Your Customer’s Head

InteractionMetrics

What can we learn about how to sustain (or even amplify) our customers’ loyalty? What specific details could help us grow our customer base profitably? Is the feedback we currently get from our customers truly objective and representative of our customer base? What kinds of analyses do you provide?

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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

The NPS system was created by Fred Reichheld and his team at Bain & Company and Satmetrix Systems in 2003 to help companies improve their marketing strategies to better serve customers’ needs with real, verifiable data that they could analyze and act on.

NPS 208
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The Moment of Truth – A Co-creation Perspective

SuiteCX

The customer-experience community also has various definitions for MOTs in relation to the customer journey. There, customer interactions are typically called “touchpoints,” and MOTs are the more significant touchpoints. Some identify various touchpoints where significant value is or is not realized.

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The Moment of Truth – A Co-creation Perspective

SuiteCX

The customer-experience community also has various definitions for MOTs in relation to the customer journey. There, customer interactions are typically called “touchpoints,” and MOTs are the more significant touchpoints. Some identify various touchpoints where significant value is or is not realized.

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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

They ask customers to rate you based on their overall experience rather than on a specific product or service. The NPS system , created by Fred Reichheld from Bain & Company in 2003, uses a simple, standard question to measure customer loyalty and advocacy: How likely are you to recommend [company] to a friend?

Survey 56
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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

They ask customers to rate you based on their overall experience rather than on a specific product or service. The NPS system , created by Fred Reichheld from Bain & Company in 2003, uses a simple, standard question to measure customer loyalty and advocacy: How likely are you to recommend [company] to a friend?

Survey 40
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What Is Net Promoter Score (NPS®)?

Confirmit

The Net Promoter Score, or NPS®, enables organizations to get a clear vision of the health of their customers’ loyalty. Turning detractors or passives into promoters is a great way to increase your score (and more importantly your customers’ loyalty). Why is NPS® Important? When Was NPS® Introduced?