2002 Customer Relationship Management Return on Investment Strategy 
Beyond Philosophy
DECEMBER 30, 2021
Twenty years ago, at this time of the year, I started my global Customer Experience consultancy, Beyond Philosophy, and published my first book on the subject, Building Great Customer Experiences (Palgrave Macmillan, 2002). Back when I started Beyond Philosophy, Customer Experience was not a thing yet.
Magellan Solutions
FEBRUARY 24, 2022
You are in charge of your own team, your own strategy, and your own results. And how up-to-date it is with both its strategy and how it does it. Ideally, the software should be able to work with your customer relationship management (CRM) system. As a result, it can be an excellent lead generation strategy.
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