brands-marketing 
Retently
APRIL 18, 2024
Knowing this is important because loyal customers are often repeat buyers and will likely spread good word-of-mouth about the brand, bringing in more customers. It tells you how likely customers are to recommend your product or service – a key indicator for boosting both customer satisfaction and brand advocacy.
Beyond Philosophy
APRIL 18, 2024
He has a lot of resources regarding this area of personalization and suggests it is time marketers put the customer back into the personalization. Not all marketers using personalization or email are lazy. The brand and your relationship with it might make a difference, too. He recommends looking at your spam emails. Click here.
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Optimove
APRIL 18, 2024
Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.
Optimove
APRIL 18, 2024
Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. The best customer experiences go beyond the sale.
Optimove
APRIL 18, 2024
Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.
Optimove
APRIL 18, 2024
Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.
Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections
Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for. Brands that connect with customers on a personal, emotional level will be more successful than others. 10 Ways to Humanize Your Brand. 10 Ways to Humanize Your Brand.
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Your customer experience (CX) is a critical part of your brand. B2B branding isn't just about logos, taglines, or selling products or services; it's about building a relationship with your customer, ensuring effective product support, and creating an all-encompassing solution.
Speaker: Natasha Husein, Product Marketing Manager, Clever
In the midst of that development, it’s easy to overlook another core component of your program: marketing. Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth.
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Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing—and becoming more important than ever.
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.
Speaker: Hope Neiman, Chief Marketing Officer of Tillster
With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.
Speaker: Lauren Barash, Vice President, Brand Marketing
Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! Don't miss this brand new session! Register today! 📆 February 20th, 2024 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT
Advertiser: Vanilla Forums
What is most important when interacting with a brand, and what is the ideal experience they’re looking for? Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand.
Speaker: Zak Haitkin, Localization Manager
Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. The pinnacle of success for any business is ultimate customer and employee gratification.
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A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.
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If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.
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